A host of integrated security features and services on the phone to help provide peace of mind for globe trotting high net worth individuals. Despite many of the offerings being complimentary, uptake was low. Services that were well received during interviews with customer panels were suffering from low adoption. 

Upon investigating, it came to light that:
- Discover-ability of services was low
- Complimentary nature of several offerings were not understood
- Contact options were confusing
- Design of the app was not visually appealing

Steps were taken to address these issues and a complete revamp of the design was undertaken. A dashboard style view for all partner services was finalized. 

Sign-up rates increased by over 100%.  Business of over £100,000 was realised within 3 months of the release of the new version of the app on Vertu Constellation.