Innovation through design thinking. 

15+ years creating impactful products and services, building sustainable business models, and helping organisations become more innovative.

Digital strategist, innovation consultant and product manager. I apply design thinking, behavioural science & my experience from across different industry sectors to realise value rapidly.

A few problems I helped solve

Offering a personalised touch to every customer 

A bouquet of exclusive services - unparalleled access to invitation-only events to 24-h worldwide assistance. In the absence of meaningful information about the customer, how do you add a personal touch?

Know your customer better! But how?

Increasing uptake of partner offers

A host of integrated security features and services on the phone to help provide peace of mind for globe trotting high net worth individuals. A low uptake despite many being complimentary.

What is the right design to increase uptake? 

Consistent experince - 10+ products & a 500+ team

A multi-year US$ 200M+ programme to deliver the next generation of products for the air transport industry. A globally distributed team working on multiple projects.

How do you ensure a consistent & unified user experience across all products?